Google Analytics has introduced the ability to experiment with your pages using their tool. The video walks us through a simple setup to test for better variations of pages. This is a great way to test 2 different versions of ecommerce search results pages for better conversions. With the SearchBlox facted search results plugin, you can easily created 2 sets of search results pages with different facets to display and look & feel for experimentation to see which one performs better for your goal conversions. Google tracks the conversions and helps you pick a winner!