By Timo Selvaraj
Customers have a variety of innovative use cases for search and one of the indirect use cases for a search platform is monitoring brand and reputation from a variety of content and news sources. Agencies and organizations look for approaches to continuous monitoring of industry blogs, news releases, competitor websites and research documents so they can keep track of what is being written and even store the indexed information for research. One of the key features is not just continuously crawling information from various sources but also alerting, so you can be notified not just of the simple brand mention but be more specific in what blog or news source or how the brand name is being used.
Get alerted on a negative sentiment or comment
If you want to be alerted when a blogger talks about how bad the customer experience is and only when it is used in a certain way in the blog, you can setup an alert through SearchBlox. For example, you can setup an alert only when your brand name is used within 20 words on either side of the term “poor experience” or “bad service” so you can truly identify and act on your alert where possible.
Multiple sources and continuous crawling
If you have to monitor 1000 different news feeds for brand mentions, SearchBlox allows you to plug in the rss feeds from the sources and keep crawling them continuously on a schedule. You can also combine rss feeds with website or file system content to ensure you are covering multiple sources for a single search and alert function.
Get insight on trending topics through continuous and date based crawls
If you want to keep your trending tag clouds updated on a moving basis, you can also setup a crawl to only include content from the last 7 days or 14 days with a simple collection setting. If you are only concerned about new content that is being added for monitoring and want to ensure they are brand compliant, SearchBlox has the ability to restrict content based on date while indexing.
Brand monitoring is a function that can be well managed through SearchBlox and you can setup alerts to go to different people within your organization to ensure they can be acted on with any delay. In the age of real time information monitoring, managing your brand online is simplified with SearchBlox. Contact us to find out how you can manage your brand reputation online with SearchBlox.
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