How many times have you tried to use the search box and never found what you're looking for unless they are optimized for first-page ranking? Whether you are trying to find content or a database record for a transaction, searching for information is where most employees spend the majority of their time. Instead of optimizing your content, why not predict the search queries, the users can start with to begin their digital journey. Leading with a predictive search query has shown that users can be led to the required information or content. When online music players can recommend or lead their users to the right songs, why not predictive search queries for the right information or documents. Executing the correct SQL yields the correct rows and columns of data. Why not predict the right search phrases to narrow down to the right content?
Can it be done? Yes, and research has shown the digital users prefer to be led to the right to the page with either through URL, navigation, or search. Adding a link or creating a landing page to the content can be challenging, especially in high digital content and multi-persona websites. Creating links to pages in mobile browser access is also very challenging due to the availability of the screen real estate. Search can be the differentiator in helping access the right page or document within the mobile browser.
A simple search box can be converted into an AI-driven search experience and allow users to find the information extremely fast even on a mobile browser where a majority of the web users are now accessing your website content, products, and data.
Digital transformation starts with enabling content access and dismantling silos of information so users can find and relate across data instead of thinking within limited datasets. CIOs and CMOs working with user experience managers can work to resolve user access issues with security on-prem or cloud.
Contact us to learn more about starting your digital transformation journey with a supercharged AI-driven search box that predicts search queries for your content instead of merely expecting the user to type what they know. Expecting users to know what they need to type into a search box for your content is like expecting a come up with the schema of a database for SQL data access accurately without providing them any schema diagrams.