Monetizing your vertical search engine with advertising

By Timo Selvaraj

​Over the years we have had several vertical search engines that monetized content from either their own or aggregated sources using advertising. SearchBlox has been used by several customers as a vertical search engine for monetization creating a revenue stream for the operators. We have also created specific features to support keyword based targeting of text/graphic ads so that it is feasible for these operators to monetize. The Featured Results section within the admin console allows you to create a text or graphic ad for use with the featured_results_top/right xsl template. If you are interested in aggregating news feeds or job postings or any type of textual content for the purpose of monetization, SearchBlox enables you to do that out of the box!