By Timo Selvaraj
Whether you visit an online fashion retailer or a home goods store, ecommerce platforms use a lot of product images to provide the best view to the product. Search is generally provided for the text available on the product information like title and description, while attributes (like price and size) are used for filtering once the initial search is performed. While this works well with desktop browsers when you know what keywords to use for search, on the mobile browser, it is difficult to use search and manage the filtering effectively. The usability considerations for mobile commerce vary based on the product sold and become more complex if the number of product attributes increase. While showing images on mobile stores is still a fundamental requirement similar to the desktop sites, mcommerce still has a long ways to go on searching products just with what is shown on the screen.
SearchBlox is introducing the next generation of recommendation technology for mobile ecommerce retailers which allow store owners to simply show an product image and have the user get recommendations based on their liking of the product image shown. No need to type in anything and remember which filters to use to see the right products.
The benefits of this new product recommendation technology are improved site engagement and higher conversion rate due to the ability to spend more time finding the products versus thinking about the keywords to use for search or figuring out which filters will find their products.
Contact us to learn more about using the next generation recommendation platform to increase your mobile ecommerce sales conversions!