Search Behavior Personas
SearchAI Personalization uses anonymized data to build personas based on past user behavior and preferences.
Anticipate User Needs
When a new visitor comes to the site, SearchAI Personalization predicts their persona after a couple clicks.
Deliver Relevant Content
With help from Smart Suggest and other SearchAI features, users are then quickly provided with relevant content and recommendations, taking search beyond basic keywords.
Keep Users Engaged
SearchAI Personalization continues to engage users throughout their entire journey, offering a holistic site experience.