Digital transformation is ever increasingly becoming a part of business strategy. Most businesses are either planning their digital transformation strategies, implementing them or feeling the pressure to start working on their digital transformation strategies. It has become vital for businesses to look towards digital transformation to stay competitive, agile, and relevant.
But the question still remains, how exactly do companies fuel this digital transformation?
The answer is simple: data. Lots and lots of data. From CRM records and project management tools to customer data in the form of feedback, legacy databases, and shared drives. The data collected by organisations is their most valuable resource in the digital age.
For all the data collected by organizations, the resource itself is locked away behind obstacles that seem insurmountable. In a data-rich environment companies find themselves poor in insight. This is where enterprise search solutions like SearchAI come in.
Digital transformation is not just about migrating to the cloud or adopting the latest SaaS platform. It's about changing how your organization operates and delivers value to customers. A true digital transformation changes your organization by:
Enhancing employee productivity by reducing friction within the organization
Improving customer experience through faster, intelligent service.
Fostering innovation by connecting ideas and insights.
Enabling data-driven decision making.
None of these objectives are possible without your employees and customers receiving the kind of access they need, when they need it.
Here’s an analogy we find helpful: do you remember learning about Pointilism in school? This revolutionary painting technique involved applying paint in carefully placed dots of pure, unmixed color. Close up, all you see is those dots. But when you stand back, the individual dots blend to create a bigger picture.
Your enterprise is data rich; you’ve got lots of data. But if your employees are standing too close to the “painting,” or if they’re only allowed to see part of it, they can’t see the big picture. They can’t connect the data. An AI-powered search experience lets them take a step back.
Consider this: enterprise employees spend an average of 1.8 hours every day searching for the information and data they need to do their jobs. That’s 19% of their average workweek. It’s not only terribly inefficient, it’s a horrible employee experience. Your teams want the tools they use at work to be as intuitive and helpful as the ones they use in their personal lives. They expect answers that are:
Relevant like Google’s search engine results pages (SERP)
Insight-driven like Amazon’s recommendation engine
When they don't get the answers they need it isn't just a drain on their productivity, morale, and innovation. It’s a place where your digital transformation initiatives come to a halt.
You can’t provide employees with the kind of insight that they require by slapping a search box onto your intranet. You need an a solution that can:
Protect sensitive information by allowing you to search encrypted data.
Respond to natural language questions wherever they’re asked: in search, via chat or voice.
Suggest search terms associated with keywords (instead of just listing terms that begin with a keyword)
Serve up niche results that are based on your content, not search logs.
Learn to provide better answers using implicit and explicit feedback.
Thinking of enterprise search as just a fancy search bar on your website misses all of its strategic value. As your company completes its digital transformation, enterprise search is the engine that makes use of your most valuable asset, that is the collective knowledge of your organisation.
Whether you use your company search capabilities as a bottleneck or a catalyst for your digital transformation may be one of the most important questions you can answer to change how customers feel about your company.
