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What is Effective Search Personalization?
What is Effective Search Personalization?
What is Effective Search Personalization?
March 29, 2021
March 29, 2021
March 29, 2021
Everyone wants a tailored search experience, but not all search personalization tools are the same. Here are three things to know as you evaluate solutions.
Everyone wants a tailored search experience, but not all search personalization tools are the same. Here are three things to know as you evaluate solutions.
Everyone wants a tailored search experience, but not all search personalization tools are the same. Here are three things to know as you evaluate solutions.
The average person makes 3+ searches per day. These searches are quick, relevant, and offer up the required information in a matter of milliseconds. So it's no surprise that when your employees or customers use your databases or enterprise search solutions, they expect similar kind of speed and responsiveness. When your customers don't find the kind of service they want you see customer churn, bad customer service experiences, and severely impacted customer journeys. For your employees bad search is a source of reduced productivity and high frustration.
The average person makes 3+ searches per day. These searches are quick, relevant, and offer up the required information in a matter of milliseconds. So it's no surprise that when your employees or customers use your databases or enterprise search solutions, they expect similar kind of speed and responsiveness. When your customers don't find the kind of service they want you see customer churn, bad customer service experiences, and severely impacted customer journeys. For your employees bad search is a source of reduced productivity and high frustration.
Personalized search for the enterprise promises a better experience for users. Unfortunately, a lot of vendors promise personalization but it’s unclear what differentiates one product from another. Here, we break down three critical concepts to help you evaluate personalized search solutions.
Personalized search for the enterprise promises a better experience for users. Unfortunately, a lot of vendors promise personalization but it’s unclear what differentiates one product from another. Here, we break down three critical concepts to help you evaluate personalized search solutions.
1. Enterprise Search Personalization is a Set of Tools Working Together
1. Enterprise Search Personalization is a Set of Tools Working Together
1. Enterprise Search Personalization is a Set of Tools Working Together
When companies talk about personalization in In marketing, it could be as simple as using a first name in an email. In enterprise search, it’s a sophisticated, real-time process of understanding the user’s intent and context. True enterprise search personalization isn’t a single switch you flip; it’s the result of many different tools working together to improve individual user experiences.
When companies talk about personalization in In marketing, it could be as simple as using a first name in an email. In enterprise search, it’s a sophisticated, real-time process of understanding the user’s intent and context. True enterprise search personalization isn’t a single switch you flip; it’s the result of many different tools working together to improve individual user experiences.
The most powerful solutions synthesize signals from a wide array of sources. They account for the user's role within the organization, query history, trending content, and even data from integrated systems like CRMs and chatbots. This holistic approach ensures the results aren't just "relevant" in a vacuum, but are precisely tuned to the individual's task at hand.
The most powerful solutions synthesize signals from a wide array of sources. They account for the user's role within the organization, query history, trending content, and even data from integrated systems like CRMs and chatbots. This holistic approach ensures the results aren't just "relevant" in a vacuum, but are precisely tuned to the individual's task at hand.
The SearchAI suite of tools has been designed to work together to deliver powerful search results. With artificial intelligence, data from other search-centric tools like chatbots, search suggestions, and product ranking can each contribute input to meet the needs of your team members and customers automatically. These systems work together to create a virtuous cycle that keeps getting smarter with every interaction, leading to smarter, more relevant search results.
The SearchAI suite of tools has been designed to work together to deliver powerful search results. With artificial intelligence, data from other search-centric tools like chatbots, search suggestions, and product ranking can each contribute input to meet the needs of your team members and customers automatically. These systems work together to create a virtuous cycle that keeps getting smarter with every interaction, leading to smarter, more relevant search results.
Ask:
Ask:
Ask:
What is the data source used for “personalized results?” Is it easy to scale up or down across the organization?
What is the data source used for “personalized results?” Is it easy to scale up or down across the organization?
What is the data source used for “personalized results?” Is it easy to scale up or down across the organization?
2. Effective Personalization Keeps User Data Private
2. Effective Personalization Keeps User Data Private
2. Effective Personalization Keeps User Data Private
In an era where customers are increasingly aware and concerned about how their data is shared and used, businesses that rely on Personally Identifiable Information (PII) are more often than not setting themselves up with liabilities. The older models that rely on tracking individual data are not only outdated but more importantly, are increasingly ineffective.
In an era where customers are increasingly aware and concerned about how their data is shared and used, businesses that rely on Personally Identifiable Information (PII) are more often than not setting themselves up with liabilities. The older models that rely on tracking individual data are not only outdated but more importantly, are increasingly ineffective.
The future of enterprise search personalization is in following a privacy-first approach. The most advanced enterprise search solutions these days use anonymization and aggregation techniques to understand patterns of behavior without knowing who is searching. By building dynamic "search intent profiles" based on anonymized data, these systems deliver a highly tailored experience without ever storing PII.
The future of enterprise search personalization is in following a privacy-first approach. The most advanced enterprise search solutions these days use anonymization and aggregation techniques to understand patterns of behavior without knowing who is searching. By building dynamic "search intent profiles" based on anonymized data, these systems deliver a highly tailored experience without ever storing PII.
SearchBlox set out to address privacy challenges in a different way. In a process similar to how marketers build lookalike audiences for ad targeting, SearchAI Personalization collects anonymized data when a new user comes to the site, then aggregates it to create “search behavior personas” without storing any user-specific data. In as few as 30 days, search results are dramatically improved while still maintaining compliance with GDPR and CCPA.
SearchBlox set out to address privacy challenges in a different way. In a process similar to how marketers build lookalike audiences for ad targeting, SearchAI Personalization collects anonymized data when a new user comes to the site, then aggregates it to create “search behavior personas” without storing any user-specific data. In as few as 30 days, search results are dramatically improved while still maintaining compliance with GDPR and CCPA.
Ask:
Ask:
Ask:
How is user data collected and stored? Does the vendor demonstrate commitment to compliance?
How is user data collected and stored? Does the vendor demonstrate commitment to compliance?
How is user data collected and stored? Does the vendor demonstrate commitment to compliance?
3. The Best Solutions Benefit End Users and Your Business, Simultaneously
3. The Best Solutions Benefit End Users and Your Business, Simultaneously
3. The Best Solutions Benefit End Users and Your Business, Simultaneously
It can be said that the ultimate goal of a good enterprise search solution is improved engagement. By itself, “improved engagement” is a meaningless term without a clear definition. For a business, "engagement" could mean faster time-to-resolution for support agents, higher conversion rates on an e-commerce site, or increased productivity. For more complex organizations, leaders likely define and measure successful engagement differently. Whether it’s time on page, the number of pages visited, click-throughs, or making a purchase, the most powerful personalized search tools deliver fast, relevant results for the end users while feeding useful information back into the system.
It can be said that the ultimate goal of a good enterprise search solution is improved engagement. By itself, “improved engagement” is a meaningless term without a clear definition. For a business, "engagement" could mean faster time-to-resolution for support agents, higher conversion rates on an e-commerce site, or increased productivity. For more complex organizations, leaders likely define and measure successful engagement differently. Whether it’s time on page, the number of pages visited, click-throughs, or making a purchase, the most powerful personalized search tools deliver fast, relevant results for the end users while feeding useful information back into the system.
A modern personalized search solution must deliver value on two fronts simultaneously:
For the User: It should provide blazing-fast, accurate results that feel intuitive.
For the Business: It should provide actionable insights into what users are searching for, what they're finding, and where the critical content gaps are.
A modern personalized search solution must deliver value on two fronts simultaneously:
For the User: It should provide blazing-fast, accurate results that feel intuitive.
For the Business: It should provide actionable insights into what users are searching for, what they're finding, and where the critical content gaps are.
Ask:
Ask:
Ask:
How does the search personalization tool measure and drive better engagement?
How does the search personalization tool measure and drive better engagement?
How does the search personalization tool measure and drive better engagement?
Until now, you had to choose between privacy and personalization. Today you can offer both.
Until now, you had to choose between privacy and personalization. Today you can offer both.
Until now, you had to choose between privacy and personalization. Today you can offer both.
Enhance your users’ digital experience.
Security & Compliance
Certifications
SearchAI is SOC 2 attested, HIPAA aligned, ISO/IEC 27001:2022 certified and ISO/IEC 42001:2023 certified.
We build AI-driven software to help organizations leverage their unstructured, and structured data for operational success.
4870 Sadler Road, Suite 300, Glen Allen, VA 23060 sales@searchblox.com | (866) 933-3626
Still learning about AI? See our comprehensive Enterprise Search RAG 101, ChatBot 101, and AI Agents 101 guides.
©2025 SearchBlox Software, Inc. All rights reserved.
Enhance your users’ digital experience.
Security & Compliance
Certifications
SearchAI is SOC 2 attested, HIPAA aligned, and ISO/IEC 27001:2022 certified.
We build AI-driven software to help organizations leverage their unstructured, and structured data for operational success.
4870 Sadler Road, Suite 300, Glen Allen, VA 23060 sales@searchblox.com | (866) 933-3626
Still learning about AI? See our comprehensive Enterprise Search RAG 101, ChatBot 101, and AI Agents 101 guides.
©2025 SearchBlox Software, Inc. All rights reserved.
Enhance your users’ digital experience.
Security & Compliance
Certifications
SearchAI is SOC 2 attested, HIPAA aligned, ISO/IEC 27001:2022 certified and ISO/IEC 42001:2023 certified.
We build AI-driven software to help organizations leverage their unstructured, and structured data for operational success.
4870 Sadler Road, Suite 300, Glen Allen, VA 23060 sales@searchblox.com | (866) 933-3626
Still learning about AI? See our comprehensive Enterprise Search RAG 101, ChatBot 101, and AI Agents 101 guides.
©2024 SearchBlox Software, Inc. All rights reserved.