NEW! Reimagining the eCommerce Search Experience with SearchAI Get Started.
NEW! Reimagining the eCommerce Search Experience with SearchAI Get Started.
NEW! Reimagining the eCommerce Search Experience with SearchAI Get Started.
Robust Personalized Enterprise Search That Still Delivers on Privacy
Robust Personalized Enterprise Search That Still Delivers on Privacy
Consumers want a personalized search experience when shopping online, yet are increasingly aware of the dangers of shared data.
Consumers want a personalized search experience when shopping online, yet are increasingly aware of the dangers of shared data.
While customers appreciate the convenience that personalization delivers, a PwC survey found that 86% of consumers believe it is the responsibility of companies to protect consumer data. The largest data companies are listening and setting the pace: Google and Apple have made changes to move away from cookies that use personally identifiable information (PII) in response to market forces and other technological advancements.
While customers appreciate the convenience that personalization delivers, a PwC survey found that 86% of consumers believe it is the responsibility of companies to protect consumer data. The largest data companies are listening and setting the pace: Google and Apple have made changes to move away from cookies that use personally identifiable information (PII) in response to market forces and other technological advancements.
How to Balance Personalized Enterprise Search Experiences with Privacy
How to Balance Personalized Enterprise Search Experiences with Privacy
In a consumer-led environment, the question companies face is how a responsible company balances customer desire for a personalized search experience with the need to protect privacy.
In a consumer-led environment, the question companies face is how a responsible company balances customer desire for a personalized search experience with the need to protect privacy.
At SearchBlox, we set out to solve this problem by developing an AI-powered search solution that does not store user data in the first place. Instead, SearchAI Search Personalization uses anonymized visitor information to create an aggregated “search behavior personal” that can predict a user's needs without relying on personally identifiable information. Marketers can also layer in data from existing profiles of known user segments to speed up the learning curve.
At SearchBlox, we set out to solve this problem by developing an AI-powered search solution that does not store user data in the first place. Instead, SearchAI Search Personalization uses anonymized visitor information to create an aggregated “search behavior personal” that can predict a user's needs without relying on personally identifiable information. Marketers can also layer in data from existing profiles of known user segments to speed up the learning curve.
More data sources, more privacy protection.
More data sources, more privacy protection.
SearchAI products work together to add information to search behavior profiles, all while following PII protocols and compliance.
SearchAI products work together to add information to search behavior profiles, all while following PII protocols and compliance.
See How
Three Ways Companies are Personalizing Enterprise Search to Drive Engagement:
Three Ways Companies are Personalizing Enterprise Search to Drive Engagement:
Example 1: Customizing on-page advertisements for related products
Example 1: Customizing on-page advertisements for related products
Before they even log in, an online banking customer is segmented by the task they want to perform, like paying a mortgage or opening a new checking account. SearchAI simultaneously delivers search results and uses search behavior profiles to display other related products and services that complement the user's needs, without relying on personally identifiable information.
Before they even log in, an online banking customer is segmented by the task they want to perform, like paying a mortgage or opening a new checking account. SearchAI simultaneously delivers search results and uses search behavior profiles to display other related products and services that complement the user's needs, without relying on personally identifiable information.
Rather than depending on preset conditions and configurations for recommended products, SearchAI’s Hybrid Search uses user clicks and behaviors to offer suggestions and recommendations that complement the users' needs.
Rather than depending on preset conditions and configurations for recommended products, SearchAI’s Hybrid Search uses user clicks and behaviors to offer suggestions and recommendations that complement the users' needs.
Example 2: Streamlining e-commerce search results with knowledge bases
Example 2: Streamlining e-commerce search results with knowledge bases
With search behavior personas, a visitor to a large e-commerce site is instantly identified as a customer looking for product recommendations versus someone who needs to download a user manual for an item they already own. Instead of showing them a long list matched by keyword, the search tool predicts their needs and directs your customer to the right information faster.
With search behavior personas, a visitor to a large e-commerce site is instantly identified as a customer looking for product recommendations versus someone who needs to download a user manual for an item they already own. Instead of showing them a long list matched by keyword, the search tool predicts their needs and directs your customer to the right information faster.
Additionally, as users look to be more self-sufficient, SearchAI ChatBot can also be deployed to help users find specific answers. The AI ChatBot maintains context while interacting with users, using data from prior questions to deliver fine-tuned, specific responses.
Additionally, as users look to be more self-sufficient, SearchAI ChatBot can also be deployed to help users find specific answers. The AI ChatBot maintains context while interacting with users, using data from prior questions to deliver fine-tuned, specific responses.
Example 3: Creating a safer self-service environment for employees and customers
Example 3: Creating a safer self-service environment for employees and customers
Imagine someone on your team has witnessed or experienced something they need to report anonymously. From the time they search for the "whistleblower" form on your self-service portal to the moment they hit “submit”, they need to believe that their identity is protected. An enterprise search solution that doesn’t collect their personal data as they search creates a safer environment for every team member.
Imagine someone on your team has witnessed or experienced something they need to report anonymously. From the time they search for the "whistleblower" form on your self-service portal to the moment they hit “submit”, they need to believe that their identity is protected. An enterprise search solution that doesn’t collect their personal data as they search creates a safer environment for every team member.
The creative applications of enterprise search continue to evolve, and so do users' concerns about who controls their data. SearchAI’s suite of products creates a platform with privacy compliance built into its foundation, which means it’s ready-made to drive engagement from your customers and the opportunity to rest assured that your organization is handling search data responsibly.
The creative applications of enterprise search continue to evolve, and so do users' concerns about who controls their data. SearchAI’s suite of products creates a platform with privacy compliance built into its foundation, which means it’s ready-made to drive engagement from your customers and the opportunity to rest assured that your organization is handling search data responsibly.
Ready to create personalized user experiences without the security risks?
Ready to create personalized user experiences without the security risks?
Ready to create personalized user experiences without the security risks?
Enhance your users’ digital experience.
Security & Compliance
Certifications
SearchAI is SOC 2 attested, HIPAA aligned, ISO/IEC 27001:2022 certified and ISO/IEC 42001:2023 certified.
We build AI-driven software to help organizations leverage their unstructured, and structured data for operational success.
4870 Sadler Road, Suite 300, Glen Allen, VA 23060 sales@searchblox.com | (866) 933-3626
Still learning about AI? See our comprehensive Enterprise Search RAG 101, ChatBot 101, and AI Agents 101 guides.
©2025 SearchBlox Software, Inc. All rights reserved.
Enhance your users’ digital experience.
Security & Compliance
Certifications
SearchAI is SOC 2 attested, HIPAA aligned, and ISO/IEC 27001:2022 certified.
We build AI-driven software to help organizations leverage their unstructured, and structured data for operational success.
4870 Sadler Road, Suite 300, Glen Allen, VA 23060 sales@searchblox.com | (866) 933-3626
Still learning about AI? See our comprehensive Enterprise Search RAG 101, ChatBot 101, and AI Agents 101 guides.
©2025 SearchBlox Software, Inc. All rights reserved.
Enhance your users’ digital experience.
Security & Compliance
Certifications
SearchAI is SOC 2 attested, HIPAA aligned, ISO/IEC 27001:2022 certified and ISO/IEC 42001:2023 certified.
We build AI-driven software to help organizations leverage their unstructured, and structured data for operational success.
4870 Sadler Road, Suite 300, Glen Allen, VA 23060 sales@searchblox.com | (866) 933-3626
Still learning about AI? See our comprehensive Enterprise Search RAG 101, ChatBot 101, and AI Agents 101 guides.
©2024 SearchBlox Software, Inc. All rights reserved.